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ERIC BOROMISA

ERIC BOROMISA

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Join date: Jan 21, 2025

Posts (15)

Dec 10, 20257 min
Advisors and Consultants are like Doctors for Business. When was your last checkup?
When to Seek Outside Help for Your Mid-Sized Business When did you do your last check up with a doctor? And when did you do the equivalent for the business that you run or the business unit that you lead? Running a business can be extraordinarily rewarding, but also incredibly demanding. Like scheduling regular check-ups with a doctor, bringing in specialized advisors early can help you identify problems before they become critical (and expensive). At one of my former clients, we were called...

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Dec 4, 20254 min
Using Scarcity to Build Brand Trust: An Authentic Approach for Product and Marketing Teams
Scarcity is a powerful motivator, evoking strong emotions, our survival instincts and can drive irrational behavior. Look at grocery shelves before a hurricane or during the last pandemic. As a business owner, done poorly, scarcity can come off as arrogant or exclusive, potentially alienating customers. Waiting in line for an hour, only to enter an empty nightclub, is a great way to have patrons looking immediately for the door. However, by taking an honest, transparent approach, brands can...

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Oct 16, 20255 min
Closed Loop Living: How Mutualism Makes Your Life Anti-Fragile
We talk about leadership and governance like they’re abstract systems, but here’s the truth: your life is the first system you ever manage. If your personal  loops are open—if you operate like the world is just one big buffet of extraction—you will burn out, stall out, or blow up. It might take a decade, but the loop always closes. On the other hand, living as a closed loop—what I call Mutualist Living—makes your life anti-fragile.  You create a self-reinforcing cycle of growth, trust, and...

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