Eric Boromisa

Every company I talk to is falling in love with a supplier that already has a plan to raise their rent. They just haven't gotten to the part of the plan that involves you yet. The romance runs the same way every time. The tokens are cheap, sometimes free. The onboarding is smooth. The support engineer answers on a Saturday. You build a few workflows, then a few dozen, and pretty soon the whole company runs on a vendor you were kicking the tires on last spring. Everybody gets comfortable. And...

I walked into a BYD showroom a few months back and understood, somewhere between the second and third car, that the EV war is already over and we lost it. Not losing. Lost. The stuff on that floor was better built, better priced, and further along than anything I'd been told to be excited about back home, and the salespeople had the calm confidence of people who already know the score. We're still holding press conferences about the future of electric vehicles. The future showed up, parked...

Every time somebody in this industry says the word "alignment," I want to ask a follow-up question that seems to make the room uncomfortable. Aligned to whom, exactly? It's treated as if it has an obvious answer, the way "safe" or "clean" does. Of course we want the machine aligned. Who could be against that? But the moment you press on it, the whole thing goes soft in your hands, because alignment assumes there's a single set of human values sitting out there waiting to be matched, and there...