Strategy Execution for Airline Tech Company

Situation

FLYR Labs, an airline revenue management and pricing technology provider, was rapidly expanding its product offerings and customer base. But the company faced significant operational bottlenecks in integrating new airlines into its system, limiting the company’s ability to scale effectively.

FLYR had identified 43 potential new products and services, but lacked a structured roadmap to prioritize them based on business impact and feasibility. The company needed a clear strategy to improve data integration efficiency, streamline onboarding, and align product development with growth objectives.

To address these challenges, FLYR engaged Numbers & Letters to develop a structured data integration process, roadmap prioritization framework, and engineering execution plan.

Solution

Numbers & Letters worked directly with FLYR’s CTO and CEO to execute a three-part strategy:

1. Reducing Onboarding Time Through Data Process Optimization

• Developed a 463-step process integration map to standardize airline data ingestion.

• Designed a scalable onboarding framework, reducing the need for manual intervention.

• Implemented test-driven development (TDD) practices to improve data pipeline efficiency and reliability.

2. Scaling Engineering & Operational Capacity

• Took on an interim Director of Data Engineering / Product Owner role to supervise data pipeline development.

• Led a team of 18 engineers in building automated tools to improve ingestion and conversion of 25 airline data tables covering booking, pricing, scheduling, and route information.

• Established a Knowledge Base & Learning Library for internal training and documentation.

3. Product Roadmap Development & Prioritization

• Evaluated 43 new products and offerings based on market demand, feasibility, and business impact.

• Created a prioritization framework to determine which products should be developed first and how they fit into FLYR’s long-term strategy.

• Developed sales collateral to help the business development team align new offerings with client needs.

Result

Numbers & Letters’ interventions led to significant operational improvements and business growth:

1. Faster Airline Onboarding: The new data integration process allowed FLYR to onboard airlines 4.5x faster, cutting the timeline from ~9 months to ~2 months. The automation and process standardization also enabled the team to handle more concurrent integrations with fewer resources.

2. Increased Scaling Capacity: By optimizing engineering workflows and onboarding processes, FLYR expanded its client capacity from 5 airlines to over 30 without requiring significant team expansion.

3. Strategic Roadmap & Growth Acceleration: The prioritization of 43 product ideas allowed FLYR to focus on the most impactful innovations, driving adoption and improving market positioning. These strategic improvements contributed to FLYR’s rapid growth, increasing its valuation from $122M to ~$1B.

Key Metrics

• 4.5x reduction in airline onboarding time (from ~9 months to ~2 months).

• Scalability improved from 5 airlines to 30+ concurrently supported.

• Company valuation grew from $122M to ~$1B.