Strategic Advisory Network for Biopharma Growth

Situation

Bavarian Nordic needed to strengthen its public health engagement strategy to support the launch and regulatory approval process for a key immunization product. The company required a structured advisory network to facilitate scientific credibility, stakeholder alignment, and policy discussions with public health agencies, advocacy groups, and regulatory bodies.

With regulatory uncertainty and evolving public-health priorities, Bavarian Nordic engaged Numbers & Letters to develop a data-driven stakeholder engagement stakeholder strategy that aligned with clinical experts, government agencies, and healthcare providers.

Solution

Numbers & Letters worked with Bavarian Nordic’s US Head of Medical, VP of Legal, and Government Affairs team to execute a three-phase strategy:

1. Established an Expert Advisory Network

   • Recruited key clinical, regulatory, and public health advisors to provide strategic guidance.

   • Identified and prioritized 50+ potential advocacy and clinical partners for ongoing collaboration.

     
     

2. Developed a Conference & Policy Engagement Plan

   • Mapped 12+ high-impact public health conferences to align Bavarian Nordic’s participation with key regulatory milestones.

   • Positioned company representatives at critical forums to support discussions on immunization policy and healthcare access.

     
     

3. Designed a Data-Driven Public Health Strategy

   • Analyzed CDC and Census data to prioritize outreach in 9 high-risk metro areas based on population density and recurrence risk.

   • Created a structured knowledge-sharing platform for stakeholders to access safety, efficacy, and public health impact data.

     
     

Result

Numbers & Letters' actionable recommendations and implementation enabled Bavarian Nordic to prioritize high-impact engagements, strengthen expert partnerships, and refine its conference and policy engagement strategy to align with regulatory priorities and market changes.

• Built an expert advisory network, strengthening scientific credibility and stakeholder trust.

• Mapped and prioritized 9 key metro areas, ensuring targeted public health engagement.

• Developed a structured conference strategy, maximizing visibility and regulatory alignment.

• Provided data-driven recommendations, enhancing engagement with policymakers, healthcare providers, and advocacy groups.

  
  

Key Metrics

• 50+ advocacy groups and clinical partners identified for strategic engagement.

• 12+ public health conferences mapped to align with regulatory priorities.

• 9 high-risk metro areas prioritized based on epidemiological and population data.